The 31st edition of Eurobike has officially opened, taking place for the second time in a row at the Frankfurt Messe exhibition centre rather than in Friedrichshafen, the event’s birthplace and its home until 2021.
Five days devoted entirely to the world of cycling and the mobility of the future; days that will undoubtedly confirm Eurobike as Europe’s largest bike event. An introductory session focusing on off-road cycling will be followed by explorations of every segment of cycling products, particularly the most innovative drivers of the sector, such as those relating to gravel and e-bikes. There will also be room for city bikes, confirming this type as the firm favourite in northern European countries.
Ursus will be attending the event, which is an unmissable opportunity to come face to face with suppliers, producers, distributors and press. It will also be the perfect place to unveil all the new products developed by Ursus in response to the needs of the constantly-changing cycling market.
