Every hero has a Gladiator story to tell. Every victory, every satisfaction, every goal achieved is the result of a self-improvement journey that requires an attitude of sacrifice, dedication and motivation. According to Ursus, the ultimate goal is not the victory meant only as overcoming an opponent. The real Gladiator fights against adversity, grows together with his goals, raises the bar a little higher, it is not afraid of misfortune or weathering. The real hero is inside of you, enter the “Ursus Social Arena” and join our team of cycling Gladiators.